If you have just had a bespoke website designed (Five Rivers designs), there are further steps you need to consider. The most important factor is the content of your website. You can have the best-looking site, but without rich unique content, you stand little chance of getting your product or service noticed online.
In this article, we are going to explain what is deemed as high-quality content, and why it is important in helping your business grow.
Most people are capable of creating basic content, but basic doesn’t mean effective. Every product should be researched and planned out strategically. If a user lands on your website, they will need to be instantly engaged to stay on the site for as long as possible.
It is also important to include relevant keywords in your content. Be it product descriptions or regular blogs. Keywords are essential for excellent SEO (Search Engine Optimization).
So, what are keywords?
There are two types, short and long-tail keywords. Short-tail is those that consist of no more than one or two words, and long-tail usually between three to five. Consider what your target audience will be searching for on google. If it is a question that needs answering, they are more likely to use long tail keywords. For example, ‘What is a Bespoke Website?’
Why are Images and Videos Important?
Whilst written content is important, not everybody enjoys reading paragraph upon paragraph of content. By including high-quality images and videos to your website, your customer will be instantly engaged.
Clear and crisp images will help to boost the overall user experience, and because search engines algorithms are becoming increasingly more sophisticated, it is believed that user signals will play a bigger part in search rankings.
Testimonials and Reviews
At Kickstart Support, we believe that referrals are the best way to gain peoples trust in the services we provide. Word of mouth is great, but your potential customers are likely to want to read testimonials and reviews. It is also a good idea to include a portfolio so they can see your previous work first hand.
Final Thoughts
High-quality content will attract users to your website and will get your brand noticed. We recommend you put together a marketing plan if you haven’t already done so. You can use free online tools such as Asana, and then Kickstart can assist you in putting that plan in place.
For more information on how we can help, please get in touch, and we will be happy to answer any questions you may have
